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Subscriber & Audience Detailed Breakdown

Subscriber Totals

Our total subscriber count for all of our newsletter distribution lists combined is 127,500.  However, each distribution list varies in count and subscriber makeup. The breakdowns below are calculated from the total combined subscribers for which we have the data.

Subscribers by Country

World Regions

Subscriber Makeup

North America

56%

 United States

49%

 Canada

5%

 Mexico

2%

 Central America and Caribbean

1%

 Asia

25%

 South America

7%

 Europe

6%

 Africa

4%

 Australia & New Zealand

1%

 Percentages based on 112,409 subscriber's data. Last updated August 14, 2023.

Subscribers by Job Function

 Job Function

Subscriber Makeup

 Automation / Control Engineering

20%

Engineering Management 
 (includes Facilities, General or Operations, Project and Supply Chain Management)

13%

Operations and Maintenance 
 (includes Environmental Controls, Measurement, Technical/Application Support, and Technicians)

12%

Production/Manufacturing Engineering 
 (includes Quality Control, Evaluation, Testing, Process Engineering, Plant Engineering, and Instrumentation)   

10%

Engineering, Other
 (includes Application, Consulting, Safety Systems, Software, and System Integrator/Consulting)

10%

Design Engineering 
 (includes System Design, Product Design, OEM Product/Systems Engineering, and R&D)

6%

Sales 
(includes Marketing & Public Relations, and Human Resources)

5%

Training & Education 
  (includes Students)

18%

Other 
 (includes IT, Purchasing/Procurement, Network/Communications, and Retired)

6%

 Percentages based on 79,000 subscriber's data. Last updated August 14, 2023.

Subscribers by Industry Segment

 Industry SIC

 Subscriber Makeup

Engineering Services

42%

Engineering Services/Systems Integration
7370 Systems Integration,  8710 Engineering Services,  8730 Research, Development & Testing, 8740 Management Consulting, 1700 Construction,  9100 Government

19%

Education
 8200 Education

10%

Other
0000 Other, 1000 Mining

13%

Process Automation

33%

Petroleum Refining
2900 Petroleum Refining & Related Industries, 1300 Oil & Gas Extraction

12%

Utilities, All types
4600 Utilities - Pipelines except Natural Gas, 4900 Utilities, 4910 Utilities - Electrical, 4920 Utilities - Natural Gas,  4930 Utilities - Combo (Nuclear/Foss Fuel, etc), 4940 Utilities - Water/Wastewater

8%

Food & Beverage / Pharmaceutical
2000 Food & Beverage, 2830 Pharmaceuticals

5%

Chemicals
2800 Chemicals

4%

Other Consumer Products
2100 Tobacco Products, 2200 Textiles, 2300 Apparel and Other Textile Products, 2400 Lumber & Wood Products, 2500 Furniture and Fixtures, 2600 Pulp, Paper & Allied Products, 2700 Printing & Publishing, 3000 Rubber & Miscellaneous Plastics, 3100 Leather and Leather Products, 3200 Stone, Clay, Glass & Concrete Products, 3840 Medical Instrumentation & Systems, 3900 Miscellaneous Manufacturing Industries

4%

Manufacturing Automation

25%

Instrument, Control, Measurement & Analysis
3800 Instrument/Measurement/Analysis & Control Apparatus, 5000 Instrument & Control Apparatus Sales & Service

8%

Electronic & Other Electronic Equipment
 3600 Electronic & Other Electric Equipment, 3660 Communications Equipment, 3670 Semiconductors & Electronic Components, 4810 Communications

7% 

Industrial Machinery & Equipment
3300 Primary Metal Products, 3400 Valves, Fittings & Fabricated Metal Products, 3500 Industrial Machinery & Equipment, including Computers

8%

Transportation
3700 Transportation Equipment, 3710 Transportation Automotive, 3720 Transportation Aircraft, 3760 Transportation Aerospace, 4000-4700 Transportation

2%

  Percentages based on 79,000 subscriber's data. Last updated August 14, 2023.

Company Size

How many people, in total, are employed by your company?*

  499 or less

46%

   500-4999

21%

   5,000 or more

22%

*Source: 2022 Readers Survey